Overview

Benefitfocus Communication & Engagement platform enables health plans to drive member engagement and loyalty through targeted, personalized communication. Using real-time insights and AI, it delivers customized messages based on member behaviors and needs. This platform integrates a variety of communication tools, including content libraries, videos, and event-driven messaging, facilitating collaboration among brokers, members, and internal teams. It supports proactive member support and ensures timely, relevant engagement through digital channels.

Features and Capabilities

• AI-driven, personalized communication tailored to member behavior and preferences
• Real-time insights and analytics to track engagement and effectiveness
• Event-driven messaging to deliver relevant information based on key triggers
• Robust content libraries for easy access to health-related materials
• Customizable communication templates for brokers, members, and internal teams
• Integration of video content for engaging digital experiences
• Broker-specific dashboards to monitor sales, renewals, and member satisfaction
• Collaborative tools to enhance internal team workflows and communication
• Mobile-friendly platform for on-the-go access to member information
• Secure data handling and compliance with industry standards for privacy and security