Strengthen intuition backed by data

Use Advanced Analytics to improve ROI and effectiveness of commercial initiatives and spend.

Leverage o9’s “Market and Demand Knowledge Graph” model and advanced AI/ML algorithms. Create predictive and prescriptive insights to guide Product Assortment, Pricing, Promotion, Distribution Investments and Initiatives to optimize Revenue and Margin.

Top reasons organizations are upgrading their commercial analytics capabilities

Deepen organizational depth around insights

Develop responses with knowledge driven decisions to address dynamic market responses.

Reduce biases and improve accuracy in forecasting

Drive forecasts, initiative approvals and spend allocation based on facts, reducing human biases.

Apply growth drivers towards optimal spend allocation.

Capture market trends that influence plans based on market and industry changes.

Use cases favored by our clients

• Market & Demand Knowledge Graph Model
• R/Python plug in capability to extend/customize algorithms
• Plug in company developed, proprietary algorithms into platform
• NPI/Product Portfolio Analytics
• Channel/Account Assortment Analytics
• Pricing/Trade Promotion Analytics
• Growth Driver Mix Analytics
• Opportunity Pipeline Analytics
• Cannibalization/Halo Effect Analytics