Overview

A perfect fit for the style of the times

Your customers crave newness. Constantly. commercetools Composable Commerce empowers you to continually deliver experiences as unique as your brand across all channels and touchpoints. Innovate, make updates and changes quickly and easily, without compromising on speed, security or scalability.

The future-proof solution for a fast-moving industry

With customer expectations higher than ever, digital transformation is no longer optional. It’s critical for fashion and lifestyle brands that want to stay ahead of the curve. Omnichannel experiences that allow customers to switch seamlessly from one channel to another, personalized offers, payment and delivery options — all of these require the flexibility and agility made possible with composable commerce. With commercetools for Fashion & Lifestyle, you get all the tools you need to deliver seamless digital commerce plus industry-specific features to enable you to create outstanding shopping experiences that delight customers, drive conversion rates and grow revenue.

Happy shoppers convert into higher sales.

Personalized, omnichannel experiences create a synergy that drives customer engagement and satisfaction, boosting loyalty and positioning your brand for sustained success in an increasingly digital, interconnected world. With the unparalleled flexibility, systems interoperability and built-in security commercetools delivers you can easily and quickly embrace the newest digital technology and the latest shopping trends — ensuring your customers always love buying from your brand. Innovate with confidence Swiftly adapt to trends and changing consumer behaviors, ensuring you can continually differentiate your brand to retain a competitive edge. Embrace scalability Product drops, new releases and holidays are the lifeblood of commerce. Auto-scaling easily handles traffic spikes, building trust and driving up revenues. Localize experiences, globally Customized sites that reflect different markets boost customer loyalty, delivering more personalized recommendations, content and offers.

Capabilities

Flexible product catalog and search Seamlessly access and manage all your product data through a versatile, dynamic interface that easily handles even the most complex catalogs. Powerful pricing and promotions Configure pricing and promotions strategies in just a few clicks. From country-specific prices to discounts on bundles, gain more revenue out of customers with pricing and promotions strategies tailored to them. Intuitive business management Manage all things commerce for your product catalog, prices, carts, orders and more in the Merchant Center. Manage multiple business models — B2C, B2B and D2C sites — through a single backend. Streamlined checkout From carts to order management to payments: View and manage the entire checkout journey from one solution. Easily integrate with major PSPs, customize shipping and tax settings and enable shopping lists or wishlists to keep customers coming back. Omnichannel and Internationalization Go local, go global or go across channels. Easily create tailored — yet unified — experiences across all your touchpoints, brands, markets and regions. Different languages,currencies, taxes on different sites, all centralized on a single commerce platform. Digital Storefronts Frontend-as-a-service (FEaaS) that gives you all the tools to deliver stunning digital storefronts faster while handling all the intricate infrastructure details. Seamlessly connected with commercetools Composable Commerce for B2C and B2B, your digital storefront is poised for success.