Overview

The Nosto Commerce Experience Platform (CXP) is an AI-powered solution built to transform e-commerce by delivering highly personalized and engaging shopping experiences. It leverages Nosto experience.AI™ to unify customer, product, and content data, allowing brands to deliver consistent, tailored interactions across websites, apps, email campaigns, and other digital touchpoints. The platform enables real-time segmentation, automated personalization, and predictive recommendations, helping brands boost conversion rates, increase average order value, and strengthen customer loyalty. Its data-driven insights support smarter decision-making and optimize the overall online commerce strategy.

Features and Capabilities

• Personalized Search: Utilizes AI and behavioral insights to deliver relevant search results, enhancing product discovery and helping customers find what they need faster.
• Category Merchandising: Dynamically arranges products within categories based on shopper behavior, trends, and business goals to improve user experience and increase engagement.
• Product Recommendations: Offers personalized product suggestions at key touchpoints, including product pages, cart, and checkout, based on browsing history, preferences, and purchase patterns.
• Dynamic Bundles: Enables creation of intelligent product bundles that adapt to individual shopper behavior, increasing cross-sell and upsell opportunities.
• Personalized Emails: Sends automated, highly targeted email campaigns with content tailored to customer segments, driving engagement, retention, and repeat purchases.
• A/B Testing & Optimization: Facilitates testing of layouts, content, and product placements to identify strategies that maximize conversion rates and revenue.
• Content Personalization: Delivers customized content, banners, and promotions to individual users based on their behavior, preferences, and purchase history.
• Behavioral Pop-Ups: Displays context-aware pop-ups that trigger based on user actions, such as exit intent, scrolling behavior, or time on page, to increase conversion opportunities.
• Shoppable UGC: Integrates user-generated content (reviews, photos, social media posts) into the shopping experience, allowing customers to purchase directly from these assets.
• Business Intelligence: Provides dashboards and reporting tools that offer actionable insights into customer behavior, campaign performance, product trends, and overall sales metrics to support data-driven decisions.