
Create joint marketing business plans with structured workflows for timelines, program details, and projected outcomes while tracking ongoing performance.
Vendor
e2open
Company Website
E2open Collaborative Channel Planning is a platform designed to streamline the process of designing, tracking, and executing channel plans in partnership with business partners. It addresses the challenges of disconnected and cumbersome planning processes by providing tools for coordinated activity plans and strategic alignment with partner goals.
Key Features
Engage Every Partner Facilitates partner engagement with an intuitive user experience.
- Streamlined workflows
- Less taxing process for partners
Activate Plans Quickly Allows for rapid plan execution through automated workflows.
- Streamlined approval processes
- Reduced back-and-forth interactions
Make ROI Predictable Integrates with marketing applications to enhance ROI predictability.
- Access to vetted activities
- Proven ROI outcomes
Prioritize for Best Outcomes Helps allocate resources wisely using contextual information.
- Objectives and costs analysis
- Optimizes results
Create Realistic Plans Within Budget Provides real-time budget updates to avoid funding disappointments.
- Instant budget insights
- Aligns with company capabilities
Benefits
Increased Visibility Offers a comprehensive view of marketing plans and activities.
- Big-picture context
- Improved strategic planning
Enhanced Partner Commitment Involves partners in goal-setting and planning processes.
- Collaborative approach
- Strengthened partnerships
Improved ROI Transition from ad-hoc to well-planned activities for better returns.
- Structured planning
- Increased investment efficiency