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Collaborative Channel Planninge2open

Create joint marketing business plans with structured workflows for timelines, program details, and projected outcomes while tracking ongoing performance.

Vendor

Vendor

e2open

Company Website

Company Website

Product details

E2open Collaborative Channel Planning is a platform designed to streamline the process of designing, tracking, and executing channel plans in partnership with business partners. It addresses the challenges of disconnected and cumbersome planning processes by providing tools for coordinated activity plans and strategic alignment with partner goals.

Key Features

Engage Every Partner Facilitates partner engagement with an intuitive user experience.

  • Streamlined workflows
  • Less taxing process for partners

Activate Plans Quickly Allows for rapid plan execution through automated workflows.

  • Streamlined approval processes
  • Reduced back-and-forth interactions

Make ROI Predictable Integrates with marketing applications to enhance ROI predictability.

  • Access to vetted activities
  • Proven ROI outcomes

Prioritize for Best Outcomes Helps allocate resources wisely using contextual information.

  • Objectives and costs analysis
  • Optimizes results

Create Realistic Plans Within Budget Provides real-time budget updates to avoid funding disappointments.

  • Instant budget insights
  • Aligns with company capabilities

Benefits

Increased Visibility Offers a comprehensive view of marketing plans and activities.

  • Big-picture context
  • Improved strategic planning

Enhanced Partner Commitment Involves partners in goal-setting and planning processes.

  • Collaborative approach
  • Strengthened partnerships

Improved ROI Transition from ad-hoc to well-planned activities for better returns.

  • Structured planning
  • Increased investment efficiency