ZINFI’s Co-branded Assets Management module is a software solution that enables organizations to upload, manage, customize, and distribute digital marketing assets for use by channel partners. It allows for granular control over asset branding, approval workflows, and access permissions, supporting multiple file formats and multilingual content. Partners can personalize assets by adding their own logos and localized content within designated zones, while administrators control asset availability, metadata, and approval processes to ensure brand consistency and compliance.

Key Features

Store and Manage Digital Assets Centralized repository for uploading and managing assets in multiple formats.

• Supports formats like DOC, PDF, and more.
• Enables search, filter, and sort by usage metrics.

Upload and Manage Asset Co-brandable Zones Customizable zones for partner branding within assets.

• Admins define image/text zones via drag-and-drop.
• Partners add logos or localized content as needed.

Manage Asset Expiration Control asset lifecycle with publish and expiration dates.

• Set validity periods for each asset.
• Automatically manage asset availability.

Control Co-branded Asset Access Granular permission and visibility controls.

• Configure user access by role, partner, or geography.
• Restrict unapproved asset uploads or publishing.

Asset Metadata Management Advanced categorization and search capabilities.

• Over 20 metadata parameters for detailed classification.
• Bulk import assets and metadata.

Multi-level Asset Approval Management Workflow for asset review and approval.

• Multi-contributor and multi-level approval flows.
• System alerts for uploads, approvals, and rejections.

Bulk Upload and Visibility Configuration Efficient asset onboarding and access management.

• Import engine for bulk uploads.
• Configure asset visibility by category or user group.

Asset-Utilization Reports Track asset usage and partner engagement.

• View reports on asset downloads, views, and co-branding activity.

Benefits

Improved Brand Consistency Ensures partners use up-to-date, approved, and properly branded assets.

• Reduces risk of outdated or off-brand materials.
• Centralized control over asset customization.

Enhanced Partner Enablement Empowers partners to quickly access and personalize marketing materials.

• Streamlines co-branding and localization.
• Increases partner engagement and marketing agility.

Operational Efficiency Automates asset management, approval, and distribution processes.

• Saves time for admins and partners.
• Reduces manual errors and approval bottlenecks.

Global Reach and Localization Supports multilingual content and localized branding.

• Enables country teams to manage region-specific assets.
• Improves relevance and effectiveness of marketing materials.