Cloudinary MediaFlows is a powerful platform designed to build and scale media workflow automations, enabling organizations to efficiently manage, process, and connect digital media assets across their entire ecosystem. It significantly reduces manual effort and increases productivity by offering low-code and no-code solutions, making workflow creation accessible to a wide range of users, from business professionals to developers. The platform features "EasyFlows" tailored for marketers and creatives, providing a no-code experience with prebuilt templates and guided configurations for essential media workflows. For technical users and developers, "PowerFlows" offers a flexible low-code environment to build highly customized media workflows, leveraging prebuilt integrations with popular platforms like Shopify, Akeneo, Twilio, and OpenAI, alongside custom HTTP connectors. MediaFlows ensures seamless connectivity with third-party APIs through webhooks and out-of-the-box integrations, allowing for comprehensive orchestration of media tasks. By automating tedious image and video management tasks—such as syncing assets, parsing and editing names, customizing product variants, archiving expired content, standardizing user-generated content (UGC), preparing images for ads, AI-powered background removal, enriching asset data, and generating alt text—MediaFlows empowers teams to focus on higher-value work, reducing the need for ticketing and developer requests. It also facilitates critical media management functions like setting expiry dates, establishing approval processes, and sending notifications to team members.

Features & Benefits

• Low-Code/No-Code Solutions
  • Simplifies workflow building with minimal or no coding required, catering to both business users and developers.
• Automated Workflow Management
  • Reduces manual effort by automating common media tasks, improving productivity and freeing up teams for higher-value work.
  • Manage expiry dates
  • Archive assets
  • Set approval processes
  • Send notifications
• Scalable & Flexible Architecture
  • Designed to bring media-rich applications to life with prebuilt templates, integrations, and logic, supporting infinite scalability.
• EasyFlows for Business Users
  • Provides a no-code experience for marketers and creatives, enabling efficient execution of essential media workflows through simple, guided configuration.
  • Prebuilt flows to automate common tasks
  • Shared environments
  • No-code interface
  • Templatized, essential workflows
• PowerFlows for Technical Users
  • Offers a flexible low-code experience for "citizen developers" and technical users to build customized media workflows with full control over assets.
  • Custom flows for unique requirements
  • Prebuilt integrations for Shopify, Akeneo, Twilio, SendGrid, Mailchimp, Marketo, OpenAI, and others
  • Custom HTTP connector
  • Low-code capabilities
  • Onboarding support for enterprise customers
• Cross-Platform Connectivity
  • Connects with third-party APIs using webhook and HTTP capabilities, or through out-of-the-box integrations, enabling orchestration of media workflows across diverse platforms.
• Advanced Media Processing & Optimization
  • Automates complex image and video transformations and enhancements.
  • Sync assets with Shopify/Akeneo
  • Parse and edit asset names
  • Customize product variants
  • Archive expired assets
  • Standardize UGC
  • Make images ad-ready
  • Replace backgrounds at scale (AI-powered)
  • Enrich asset data
  • Generate alt text for images (AI-powered)