Cloudinary Assets is an intelligent digital asset management (DAM) platform designed for brands that rely on visual storytelling. It provides intelligent, end-to-end asset lifecycle automation, leveraging over a decade of AI expertise to offer scalable Generative AI features that enhance productivity and facilitate asset repurposing. This solution is recognized as a leader in the DAM market, offering best-in-class image, video, and digital asset management for any vertical or role, catering to both technical and non-technical users. As an API-first DAM, Cloudinary Assets serves as a single source of truth, uniting developers, commerce teams, and marketers. It enables seamless file uploads and connections to any application through integrations, APIs, and widgets, supporting composable architectures. The platform allows users to adapt, transform, and customize assets, automatically generating limitless variations to personalize experiences across various channels using presets and GenAI automation. Cloudinary's optimization expertise ensures assets are delivered in the right size, crop, and format for every channel, device, and context, which improves Core Web Vitals, reduces page load times, enhances SEO, and boosts user satisfaction. The platform also streamlines organization and discoverability with AI-driven metadata and search, allowing quick asset retrieval based on visual content or metadata. It accelerates moderation, review, and approval processes through AI Vision and Moderation, automating brand compliance checks and flagging sensitive content. Automated workflows and prebuilt templates help manage and enrich assets, accelerating time to market by automating tasks like asset expiration, branding standardization, and auto-tagging. Furthermore, Cloudinary enables consistent brand presence through customizable media sharing and brand resource portals, complete with analytics to track user activity and guide content curation.

Features & Benefits

• Intelligent End-to-End Asset Lifecycle Automation
  • Leverages Cloudinary AI expertise throughout the asset lifecycle, offering scalable GenAI features for enhanced productivity and asset repurposing.
• Composable and Connected Architecture
  • An API-first DAM that unites developers, commerce teams, and marketers by providing a single source of truth, enabling seamless file uploads and connections to any application through integrations, APIs, and widgets.
• Adapt and Customize (Transformation Features)
  • Automatically generates limitless variations, allowing users to adapt, transform, and customize assets to personalize experiences across channels using presets and GenAI automation.
  • Media Editor
  • Generative Captions
  • Generative Fill
  • Generative Restore
  • Generative Recolor
  • Generative Replace
  • Generative Remove
• Optimized Omnichannel Delivery (Optimization Features)
  • Ensures assets are delivered in the right size, crop, and format for every channel, device, and context, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.
  • Content-Aware Image Encoding
  • Content-Aware Image Cropping
  • Image Manipulation
  • Video Smart Cropping
  • Low-Quality Image Placeholders
  • Adaptive Bitrate Streaming
  • Dynamic Video Transcoding
  • Automatic Video Previews
• Organize & Find
  • Increases discoverability with AI-driven metadata and search, leveraging AI-powered tagging and metadata management to organize asset libraries.
• Moderate & Approve
  • Accelerates moderation, review, and approval processes through Cloudinary AI Vision and Moderation, automating brand compliance checks and flagging sensitive content.
• Manage & Enrich
  • Provides automated workflows and prebuilt templates to accelerate time to market, automating tasks like asset expiration management, branding standardization, and auto tagging.
• Branded Asset Sharing
  • Enables consistency with brand and media portals, allowing creation of customizable media sharing and brand resource portals for internal teams or external contributors, with analytics for insights.
• Connect DAM Across the Ecosystem
  • Offers prebuilt integrations, top-tier APIs, over 25 SDKs, and a partner network to support composable architectures and serve as a single source of truth.