Cloudinary 3D is a platform designed to make the integration and management of immersive 3D content easy and scalable for e-commerce businesses. It transforms existing 3D product models into interactive 3D configurators, augmented reality (AR) experiences, or high-quality photorealistic product images and videos. The platform eliminates the need for specialized 3D expertise, enabling brands, developers, and marketing teams to create compelling product displays and enhance the online shopping experience. By offering customized experiences, it aims to increase customer engagement, improve online shopping, and boost sales. It also facilitates scalable photography, allowing the generation of thousands of product images and videos showing every customization and angle without the need for traditional photoshoots. Cloudinary 3D optimizes 3D models for seamless web delivery, ensuring fast loading times and high-quality visuals to exceed customer expectations and ever-growing demands. The process involves uploading a GLB file of a 3D model via API or user interface, applying templates to automatically create various visuals (3D, video, 2D) for product pages, and then integrating these assets into websites, apps, or storefronts via code snippets or URLs. Leveraging Cloudinary's robust digital media ecosystem, the platform provides a reliable and high-quality customer experience every time. It caters to developers who need a dev-ready platform to build pipelines and embed 3D content without advanced 3D skills, and content teams who require quick updates across product catalogs, improved engagement, reduced return rates, and faster time to market by skipping photoshoots and generating photorealistic assets.

Features & Benefits

• Customized Experiences
  • Build immersive 3D product configurators to increase customer engagement, improve online shopping experience, and boost sales.
• Scalable Photography
  • Create thousands of beautiful product images and videos at scale, showing every customization and angle without the need for photoshoots.
• Latency and Delivery Optimization
  • Streamline 3D model optimization for seamless web delivery, fast loading times, and high-quality visuals, exceeding customer expectations.
• Cloudinary Infrastructure Integration
  • Leverage Cloudinary’s digital media ecosystem to deliver a high-quality customer experience, benefiting from a vetted industry leader.
• Developer-Ready Platform
  • Provides a platform for developers to build pipelines and implement immersive experiences.
  • Embed 3D content into sites with code snippets.
  • No need for advanced 3D skills or external studios.
• Content Team Empowerment
  • Enables content teams to efficiently manage and update product visuals.
  • Quick updates across entire product catalogs.
  • Improve engagement and reduce return rates with 3D visuals.
  • Skip photoshoots, generate photorealistic images and videos, and get to market faster.