Cloudflare Waiting Room is a traffic management solution that helps organizations handle sudden increases in website visitors. It protects applications from legitimate traffic surges by routing excess users to a custom-branded waiting room, ensuring seamless user experience and preventing server overload.

Key Features

Dynamic Traffic Management Efficiently manages incoming traffic to maintain optimal performance

• Automatically lets in new users as others leave or their cookies expire
• Supports multiple queuing options: first-in-first-out, random, or lottery

Customizable Activation Thresholds Allows fine-tuning of traffic control mechanisms

• Set thresholds based on incoming traffic rate or total active users
• Flexible configuration to match specific application needs

Brand-Consistent User Experience Maintains a seamless brand experience even during high-traffic periods

• Custom-branded waiting room design
• Ensures users have a consistent experience while waiting

Benefits

Infrastructure Protection Safeguards servers and applications from traffic overload

• Prevents slow performance or complete disruption during traffic spikes
• Allows time for infrastructure to scale during unexpected user surges

Cost Reduction Eliminates the need for excessive infrastructure investments

• Reduces costs associated with maintaining additional servers
• Minimizes expenses for extra bandwidth to handle peak traffic

Enhanced User Experience Ensures consistent access and performance even during high-traffic periods

• Maintains website accessibility during extremely high-traffic events
• Preserves online transaction capabilities during peak hours