Overview

ClickCease is an ad-fraud detection and protection service that monitors paid traffic (Google Ads, Facebook/Meta, Microsoft/Bing and others) and automatically blocks invalid or malicious clicks and impressions. It uses behavioral signals, large blacklists, AI-driven detection and rapid exclusion mechanisms so advertisers and agencies preserve ad budgets, improve ROAS and obtain cleaner campaign analytics. The product also offers dedicated features for WordPress sites (Bot Zapping), app integrations, and mobile apps for on-the-go monitoring.

Features and Capabilities

• Real-time blocking: ClickCease detects fraudulent IPs and excludes them from campaigns in seconds to stop wasteful clicks immediately.
• Cross-platform coverage: Protects Google Ads, Microsoft/Bing Ads, Facebook/Meta Ads (including Instagram and Messenger) and other paid channels from invalid clicks.
• Bot Zapping for WordPress: A site-level solution that identifies bots and serves a 403 response to prevent bot interaction with the site.
• Extensive analytics & reporting: Dashboard shows device, ISP, location, keywords, block reason, click replays and trend charts to diagnose fraud and campaign health.
• Automated exclusions & integrations: Sends fraudulent IPs to ad platform exclusion lists and integrates via APIs for automated campaign protection.
• Custom filters & thresholds: Configure geo-blocks, device/ISP filters, VPN exclusions and other customizable thresholds to avoid false positives and suit industry needs.
• Competitor & malicious actor detection: Identifies repeated suspicious behavior (including competitor clicking and click farms) and flags or blocks these sources.
• Refunds / savings reporting: Tracks prevented fraudulent clicks and reports estimated savings and recovered ad spend for customer ROI visibility.
• Privacy & compliance: Implementations and processes reference GDPR and CCPA considerations for data handling.
• Apps & support: Provides mobile apps for monitoring, 24/7 support, onboarding and training to help customers deploy and tune protection.