Overview

Bloomreach Clarity is an AI-powered conversational commerce platform designed to enhance the customer shopping experience through personalized, real-time interactions. Leveraging generative AI and large language models (LLMs), Clarity engages with shoppers across multiple channels, such as websites, chat, and SMS, to deliver tailored product recommendations and support. Integrated with a business's product catalog and customer data, Clarity helps optimize customer journeys, driving loyalty and growth while reducing workload for customer service teams. With advanced targeting and the ability to align conversations with brand voice, Clarity redefines customer engagement for e-commerce success.

Features and Capabilities

• AI-Driven Personalization: Tailors interactions based on browsing behavior, past purchases, and real-time data.
• Omnichannel Integration: Connects seamlessly across websites, chat, SMS, and other digital channels.
• Generative AI Integration: Delivers human-like conversations powered by large language models.
• Customer Journey Optimization: Identifies and prioritizes products customers are likely to purchase.
• Merchandiser Collaboration: Combines AI scale with human insights for refined recommendations.
• Real-Time Targeting: Adapts prompts to the customer’s journey or specific segment.
• Anonymous Visitor Engagement: Provides personalized experiences based on browsing patterns.
• Customizable Tone and Guidelines: Aligns interactions with brand voice and business standards.
• Commerce Data Expertise: Leverages over a decade of commerce insights for global and individual understanding.
• Enhanced Loyalty Building: Facilitates intelligent interactions to convert browsers into loyal customers.