Clarity New Distribution Capabilities (NDC) is a cloud-based distribution platform designed for the travel industry, specifically for airlines, online travel agencies (OTAs), travel management companies (TMCs), and consolidators. The platform leverages IATA’s NDC (New Distribution Capability) standard to enable direct, real-time access to airline content, including fares, seat availability, and ancillary services. By integrating NDC, ClarityTTS allows agencies and suppliers to bypass legacy GDS (Global Distribution System) limitations, offering more personalized and dynamic offers to customers. The solution supports seamless integration into existing agency workflows, automates fare and availability updates, and provides robust APIs for scalable connectivity. This results in improved operational efficiency, enhanced customer experience, and access to exclusive airline content and pricing. Clarity NDC is designed to support large-scale travel operations, ensuring compliance with industry standards and facilitating the evolution of modern airline distribution.

Key Features

NDC Content Aggregation Aggregates airline content using IATA NDC standards.

• Real-time access to fares, seat availability, and ancillaries
• Supports multiple airlines and content sources

API Integration Provides robust APIs for seamless connectivity.

• Integrates with existing agency and supplier systems
• Enables scalable, automated workflows

Personalized Offers Delivers dynamic, customer-specific offers.

• Supports upselling of ancillaries and bundles
• Enables targeted promotions and pricing

Workflow Automation Automates fare updates and content distribution.

• Reduces manual intervention
• Ensures up-to-date information for agents and customers

Compliance and Security Adheres to IATA and industry data standards.

• Ensures secure transactions and data privacy
• Supports regulatory compliance

Benefits

Enhanced Content Access Direct access to richer, real-time airline content.

• Bypasses GDS limitations
• Unlocks exclusive fares and offers

Operational Efficiency Streamlines distribution and booking processes.

• Reduces manual workload
• Improves speed and accuracy of transactions

Improved Customer Experience Enables more personalized and relevant offers.

• Increases conversion rates
• Supports ancillary sales and upselling

Scalability Supports large agencies and suppliers with high transaction volumes.

• Flexible API-based architecture
• Adapts to evolving business needs