Clarity by Microsoft is an analytics tool designed to help website owners understand user behavior and enhance their online presence. It provides key features such as session recordings, which allow for detailed examination of user journeys, highlighting areas of smooth interaction and user drop-offs. Heatmaps visualize user clicks, scrolls, and movement across a site, identifying engaging content and underutilized areas. The platform offers near real-time data analysis and can support an unlimited number of websites per account, scaling to accommodate large web properties. Leveraging deep AI and Machine Learning algorithms, Clarity delivers powerful insights to efficiently analyze user behavior, ultimately aiding in website optimization and improved user experience.

Features & Benefits

• Session Recordings: Allows detailed review of user interactions to identify smooth flows and drop-off points.
• Heatmaps: Visualizes user clicks, scrolls, and site navigation to pinpoint engagement hotspots.
• ML Insights: Utilizes AI and Machine Learning for efficient analysis of user behavior patterns.
• Scalability: Supports an unlimited number of sites per account, suitable for large websites.
• Real-time Data: Data is analyzed and ready for viewing in near real-time.