The three elements of CitNOW Auto360

Designed to support every stage of your dealership’s success, from attracting more customers to your showroom, to converting enquiries, closing more deals, streamlining service operations, and boosting revenue.

Product Overview

CitNOW Auto360 is a purpose-built CRM for the automotive industry, transforming how dealers manage Marketing, Showroom, and Aftersales activities.​ Built on Salesforce Automotive Cloud, CitNOW Auto360 brings together fragmented customer and vehicle data into one unified platform. This streamlined approach consolidates systems, retiring up to 10 redundant tools and saving up to £450 per site each month. CitNOW Auto360 drives faster growth, with results like a 20% boost in lost customer engagement, 40% quicker campaign creation, and 30% shorter call times.

Seamless data integration

Auto360 integrates with your existing systems, eliminating double-keying and creating a single source of truth.

Single customer & vehicle views

Comprehensive views of each customer and vehicle, so you can fully track campaigns, leads and follow-ups.

Sublime customer experience

Provide teams with tools to create fantastic customer experiences. Faster responses, better task prioritisation, more closed deals.

Industry experience & expertise

Decades of automotive experience and industry-leading expertise means we understand your challenges and the solutions you need.

Unlock the revenue potential in your data

Powered by Salesforce, Auto360 delivers proven results to step-change revenue growth in your dealership.

CitNOW Marketing360: Get more customers into your showroom

Automated marketing journeys designed by experts, a single view of customer and vehicle data, and integrated communications enable you to generate more high-quality leads in less time. This approach delivers 15% more sales per month and cuts campaign creation time by over 40%.​

Key Benefits

Real-time customer data Active synchronisation across platforms ensures up-to-date customer and vehicle information Automated journeys Customers automatically enrolled in journeys tailored for Sales and Aftersales Ready-to-go expertise Pre-built marketing journeys, e.g. Lost Sale, Amber Follow-Up, Service Engagement​ Single communications record All customer communications linked to a single core record, and a complete audit trail ensures GDPR compliance ROI optimisation Detailed tracking of campaign performance, including bounce/unsubscribe rates, ROI, and A/B testing results.​

CitNOW Showroom360: Convert more enquiries to successful sales

Streamlined lead management, a single view of all customer touchpoints, and more impactful campaigns enable you to maximise sales volumes (and eliminate double-keying). This leads to a 30% increase in tracked and updated enquiries, along with a 25% uplift in status updates.​

Key Benefits

Complete customer understanding All touchpoints (email, SMS, WhatsApp) integrated into one comprehensive view of the customer and vehicle. Simplified purchase journeys Centralised customer leads and updates streamlines the lead-to-purchase journey.​ More impactful campaigns Enhanced targeting with A/B testing, bounce rates, and performance metrics for better ROI. Maximum sales yields Manage bookings, track lost sales, and use video ratings to boost efficiency.​ Anywhere, anytime Secure access to CitNOW Auto360 on any device enabling work from anywhere​

CitNOW Aftersales360: Improve servicing efficiency and increase revenues

Complete vehicle data, multi-channel communication and predictive servicing help you optimise the efficiency of your service operation and maximise upsell opportunities. This results in a 25% increase in online service bookings and a 30% reduction in advisor call times.

Key Benefits

Multi-channel communication Engage with customers through calls, texts, emails, WhatsApp, and live chat through a single and comprehensive interface.​ Personalised online booking Seamlessly transition customers from unknown to known Unified data views Access all customer data and vehicle history in one place​ Predictive services Anticipate future service needs with predictive capabilities. Real-time data Dynamic updates ensure accurate and timely information across platforms