Cheetah Digital by Marigold is a best-in-class cross-channel messaging solution designed to help brands connect with customers on their terms. It enables marketers to manage every campaign and channel in a single interface, making it easy to build contextual communications that deliver a value exchange across every interaction. The platform is built for the future, offering scalability, customization, and robust security to meet enterprise-scale consumer needs.

Features

• Cross-Channel Consistency: Manage customer data across channels to communicate according to their preferences, interests, and relationship phase.
• Privacy by Design: Provides actionable data to personalize for customers seeking a 1:1 connection while respecting the privacy of those who want to remain hidden but active.
• Audience Segmentation: Drag-and-drop tools for real-time segmentation, allowing marketers to create customer segments quickly and efficiently.
• Built for Marketers: Simplifies campaign creation and management across email, SMS, MMS, push, social, and mobile wallet with reusable assets.
• Delivery Infrastructure: Highly customizable infrastructure that rapidly scales to meet shifting demand and business cycles.
• Personalized Messages: Delivers timely and personalized messages to customers on a one-to-one basis using robust insights and optimized data.
• Content Creation: Rapidly create high-converting, beautiful emails without coding expertise, ensuring optimal rendering on all devices.
• Testing & Optimization: Foundation for testing campaign hypotheses and applying results to ongoing programs using responsive previews, content proofing, and automatic A/B/N and multivariate testing.
• Reporting & Analytics: Pre-built and customizable reports to understand campaign performance and optimize future versions.
• Distributed Marketing: Enables brands to interact with local markets using dynamic, on-brand marketing, unique loyalty programs, localized offers, promotions, earning opportunities, and rewards.
• Security Compliance: Complies with GDPR, CCPA, and SOC 2 Type 2, utilizing proven best practices, data encryption, and strict security standards.

Benefits

• Enhanced Customer Relationships: Creates genuine relationships with customers by delivering experiences and rewards they truly value.
• Operational Efficiency: Manages every campaign and channel in a single interface, simplifying the process for marketers.
• Scalability: Prepares clients for growth and digital disruptions with scalable infrastructure.
• Privacy and Security: Ensures customer data is protected and complies with stringent privacy regulations.
• Actionable Insights: Provides valuable, relevant insights through comprehensive reporting and analytics.
• Local Market Interaction: Supports dynamic, localized marketing efforts to engage customers effectively.