Centric PXM™ is a comprehensive Product Experience Management solution designed to accelerate sales and expand market reach by optimizing product content with AI. It integrates Product Information Management (PIM), Digital Asset Management (DAM), Feed Syndication, and Digital Shelf Analytics (DSA) into a single platform. This unified approach ensures compliance, reduces errors, and lifts conversion rates across various sales channels. The platform leverages AI to provide insights on product availability, pricing, and digital shelf ranking, driving revenue growth. By connecting product planning, development, sourcing, and selling with other Centric solutions like Market Intelligence, Planning, PLM, and Pricing & Inventory Optimization, it creates a continuous closed-loop approach to business growth. Centric PXM addresses the challenges of disconnected product data, which can slow down launches and limit sales potential, by creating a single, actionable source of truth. It automates and optimizes content for stores, e-commerce, marketplaces, and social media, leading to faster time-to-market and increased revenue. The AI-driven Commercialization Lifecycle guides product creation to conversion, enabling teams to adapt quickly to trends and feed improvements back into future cycles. Key functionalities include consolidating product data, distributing content to over 1,000 channels, tracking SKU-level performance, enhancing content through AI for localization and enrichment, bridging content with planning and sales, and optimizing positioning for sustained growth. Centric PXM helps businesses eliminate complexity, accelerate go-to-market, maximize sell-through, optimize assortments, ensure data compliance at scale, and eliminate manual work.

Features & Benefits

• AI-Driven Product Commercialization: Accelerates sales and market reach with AI-optimized product content that converts.
• Unified PIM, DAM, Syndication, and DSA: Provides a single platform for managing product information, digital assets, content distribution, and shelf performance analytics.
• Cross-Channel Content Distribution: Enables publishing to over 1,000 channels in the correct format and language, ensuring compliance and consistency.
• Digital Shelf Analytics (DSA): Monitors product performance, pricing, sentiment, and content presence in real-time to identify trends and optimize conversion.
• AI-Powered Content Enhancement: Uses AI to validate, enrich, translate, and localize content for specific markets and channels.
• Seamless Integration: Connects with existing ERP, PLM, and e-commerce systems for flexible data flow and real-time content updates.