Cendyn CRM is a powerful customer relationship management software designed specifically for the hospitality industry. It offers a unified guest profile and customer data platform, advanced marketing automation, sophisticated segmentation capabilities, and comprehensive dashboards and KPIs. The system enables hotels to take control of their guest database, fuel personalized interactions, and increase direct bookings through data-driven insights and seamless integrations.

Key Features

Unified Guest Profile & CDP Centralizes guest data from multiple sources for a single source of truth

• 200+ integrations for comprehensive data collection
• Transparent calculation of guest lifetime value
• Elimination of developer dependencies for data management

Marketing Automation Enhances guest engagement through multi-channel communication

• Journey Builder for pre- to post-stay guest experience optimization
• Two-way communication via email, SMS, WhatsApp, and social media
• Booking Engine Coupons and high-conversion Landing Pages

Segmentation Revolutionizes audience targeting with Audience Builder

• Real-time data updates for customized audience segments
• Dynamic content for personalized messaging
• Geolocation targeting for timely interactions
• 200+ filters and customizable events for tailored customer journeys

Dashboards & KPIs Provides comprehensive insights for ROI control

• KPI Manager and Custom Dashboards for real-time activity tracking
• Cross-portfolio Reporting for centralized data analysis
• Seamless integration with essential hotel technologies

Benefits

Enhanced Guest Experiences Delivers personalized interactions throughout the guest journey

• Tailored communications based on guest preferences and behavior
• Seamless pre- to post-stay engagement
• Improved guest satisfaction and loyalty

Increased Direct Bookings Drives revenue through targeted marketing and personalization

• Conversion-focused campaigns and landing pages
• Incentivized bookings through coupons and special offers
• Streamlined booking process for guests

Data-Driven Decision Making Empowers hotels with actionable insights

• Centralized view of guest data and performance metrics
• Real-time reporting on marketing effectiveness and ROI
• Informed strategy development based on guest behavior and preferences