Cendyn's Corporate Sales service is a comprehensive solution for hotels looking to enhance their corporate and consortia sales efforts. It provides the sales and marketing support typically associated with big brands while allowing properties to maintain their unique identity. The service leverages Cendyn's extensive network of global corporations, consortia programs, and travel management companies to help hotels target and win exclusive corporate business, optimize their presence in Global Distribution Systems (GDS), and navigate complex RFP processes.

Key Features

Enhanced Corporate Sales Targets exclusive 'invite only' corporate business for hotels

• Leverages relationships with 700+ global corporations
• Keeps hotels top of mind with key corporate program decision-makers

Consortia & TMC Sales Connects hotels with global consortia programs and travel management companies

• Access to 25+ global consortia programs
• Pay-for-performance pricing and negotiated participation fees

Global Sales Support for RFPs Assists hotels in winning more corporate contracts through expert guidance

• Guides through complex RFP bidding process
• Custom-built targeting tool and BI platform for identifying relevant opportunities

Optimized GDS Presence Improves visibility in Global Distribution Systems

• Access to the trusted Utell International ("UI") chain code
• Increased visibility to travel agents worldwide

Benefits

Increased Corporate Bookings Helps hotels secure more corporate business

• Access to exclusive 'invite only' corporate opportunities
• Enhanced visibility to key decision-makers in global corporations

Cost-Effective Marketing Provides big-brand marketing support at a fraction of the cost

• Negotiated participation fees for consortia programs
• Pay-for-performance pricing model

Improved RFP Success Rate Enhances the hotel's ability to win corporate contracts

• Expert guidance throughout the RFP process
• Better matching of offers to corporation requirements

Enhanced Independence Allows hotels to benefit from big-brand support while maintaining their unique identity

• Access to global sales networks without franchise restrictions
• Flexibility to maintain individual branding and operations