Celebrus Digital Analytics is a cloud-based analytics platform that captures every digital interaction across devices, sessions, and domains, providing organizations with a real-time, unified view of customer behavior. Unlike traditional analytics tools that rely on tagging, cookies, or sampled data, Celebrus delivers complete, accurate, and unrestricted first-party data instantly, enabling advanced reporting, modeling, and decision-making. The platform is fully compliant with privacy regulations and integrates effortlessly with existing analytics and data storage environments, allowing organizations to enhance their current insights without disruption. Celebrus offers pre-built reporting, self-service analytics, and supports advanced modeling and AI, empowering businesses to understand the entire customer journey—including anonymous users—and to leverage this data for marketing attribution, personalization, and operational optimization without the complexity or limitations of legacy analytics solutions.

Key Features

Real-Time, Complete Data Capture Captures every digital interaction across all devices, sessions, and domains in milliseconds.

• No tagging or sampling required
• Instant, unified customer view

Identity Resolution & Anonymous Tracking Builds comprehensive profiles by connecting data from both known and anonymous users.

• Cross-device and cross-session mapping
• Solves for anonymous journeys

Unlimited, Unrestricted Data Collection Removes limits on data volume, granularity, and retention.

• No data sampling or aggregation
• Full data ownership and control

Pre-Built Reporting & Insights Provides out-of-the-box analytics and customizable dashboards.

• Actionable insights for marketing, product, and operations
• Self-service analytics powered by Metabase

Effortless Integration Seamlessly connects with existing analytics tools and data storage environments.

• Plug-and-play with Tableau, Power BI, and more
• Open APIs and batch connectors

Automated Mobile Data Capture Captures complete customer journeys on mobile apps with a single API call.

• iOS and Android compatible
• No manual tagging required

Compliance & Privacy Ensures data privacy and regulatory compliance (GDPR, CCPA, etc.).

• First-party data collection
• No third-party data sharing

Benefits

Instant, Actionable Insights Enables real-time decision-making and rapid response to customer behavior.

• Millisecond data availability
• Supports advanced modeling and AI

Full Data Ownership & Control Organizations retain complete control over their data, ensuring privacy and compliance.

• No vendor lock-in
• Data remains within customer’s environment

Reduced Complexity & Cost Eliminates the need for complex tagging and reduces maintenance overhead.

• Simplifies analytics workflows
• Reduces operational costs

Enhanced Customer Understanding Delivers a unified, accurate view of the customer journey for better personalization and targeting.

• Improves marketing attribution
• Increases conversion and retention rates