Celebrus Data Platform for Marketing is a cloud-based customer data platform (CDP) designed to enable organizations to collect, unify, and activate first-party customer data in real time for advanced marketing use cases. The platform captures detailed behavioral and experiential data across all digital channels, devices, and sessions—regardless of whether users are authenticated or anonymous—without the need for tagging or cookies. Celebrus builds comprehensive, continuously updated customer profiles, enabling marketers to deliver highly personalized, relevant experiences and campaigns at scale. The solution integrates seamlessly with existing martech stacks, supports open connectivity via APIs and batch connectors, and provides built-in compliance features to ensure data privacy and regulatory adherence. Machine learning models and real-time analytics empower marketers to segment audiences, trigger next-best-actions, and optimize engagement, while maintaining full data ownership and control.

Key Features

Real-Time, Frictionless Data Capture Instantly collects complete, accurate, and unrestricted first-party data across all channels and devices.

• Zero-delay data processing (milliseconds)
• No tagging or rigid data models required

True Identity Resolution Creates unified customer profiles by mapping journeys across sessions, devices, and domains—even for anonymous users.

• Single customer view
• Identity graph and cross-channel mapping

Cookieless and Anonymous Data Collection Captures actionable insights without relying on cookies or personally identifiable information (PII).

• Anonymized data collection
• Maintains marketing relevance post-cookie

Open Connectivity and Integration Vendor-neutral platform with open APIs and batch connectors for seamless integration.

• Connects to warehouses, analytics, and martech stacks
• Real-time and batch data export

Built-in Compliance and Data Ownership Ensures data privacy and regulatory compliance with full data control.

• Data remains within customer’s environment (VPC option)
• Supports GDPR and evolving regulations

AI-Powered Data Model and Analytics Out-of-the-box, extensible data model for advanced analytics and decisioning.

• Machine learning for marketing signals and segmentation
• Real-time analytics and reporting

Omnichannel Personalization and Activation Delivers personalized, relevant offers and experiences in real time.

• Next-best-action recommendations
• Supports marketing automation and campaign management

Benefits

Unified, Actionable Customer Insights Delivers a complete, real-time view of each customer for better engagement and decision-making.

• Enables true personalization and targeted marketing
• Improves customer experience and loyalty

Enhanced Data Privacy and Compliance Reduces risk and builds trust by keeping data secure and compliant.

• Full data ownership and control
• Simplifies regulatory adherence

Operational Efficiency and Scalability Streamlines data management and activation with a managed, scalable cloud solution.

• Reduces IT burden and infrastructure costs
• Rapid deployment and expert support

Future-Proof Data Strategy Eliminates reliance on third-party cookies and legacy systems.

• Adapts to privacy-first, real-time digital environments
• Supports continuous innovation and integration

Increased Marketing Effectiveness Enables more effective segmentation, targeting, and campaign optimization.

• Improves conversion rates and retention
• Supports omnichannel engagement