Celebrus is a modern, cloud-based customer data platform (CDP) that delivers real-time, first-party data capture and activation for organizations seeking to unify customer identity, personalize experiences, and prevent fraud. The platform provides instant, frictionless data collection across all digital channels, devices, and sessions—without reliance on cookies, tagging, or rigid data models. Celebrus creates a comprehensive, single customer view by mapping the entire customer journey, even for anonymous users, and supports advanced use cases such as real-time personalization, marketing analytics, and fraud detection. The solution is vendor-neutral, integrates with existing martech and analytics stacks, and offers built-in compliance features to ensure data privacy and regulatory adherence. Celebrus can be deployed as a fully managed, single-tenant cloud solution (VPC), giving organizations full control and ownership of their data while benefiting from expert support and scalable infrastructure.

Key Features

Real-Time, Frictionless Data Capture Instantly collects complete, accurate, and unrestricted first-party data across all channels and devices.

• Zero-delay data processing (milliseconds)
• No tagging or rigid data models required

True Identity Resolution Creates a unified customer profile by mapping journeys across sessions, devices, and domains—even for anonymous users.

• Single customer view
• Identity graph and cross-channel mapping

Cookieless and Anonymous Data Collection Captures actionable insights without relying on cookies or personally identifiable information (PII).

• Anonymized data collection
• Maintains marketing relevance post-cookie

Open Connectivity and Integration Vendor-neutral platform with open APIs and batch connectors for seamless integration.

• Connects to warehouses, analytics, and martech stacks
• Real-time and batch data export

Built-in Compliance and Data Ownership Ensures data privacy and regulatory compliance with full data control.

• Data remains within customer’s environment (VPC option)
• Supports GDPR and evolving regulations

AI-Powered Data Model and Analytics Out-of-the-box, extensible data model for advanced analytics and decisioning.

• Machine learning for marketing and fraud signals
• Real-time analytics and reporting

Benefits

Unified, Actionable Customer Insights Delivers a complete, real-time view of each customer for better engagement and decision-making.

• Enables true personalization and targeted marketing
• Improves customer experience and loyalty

Enhanced Data Privacy and Compliance Reduces risk and builds trust by keeping data secure and compliant.

• Full data ownership and control
• Simplifies regulatory adherence

Operational Efficiency and Scalability Streamlines data management and activation with a managed, scalable cloud solution.

• Reduces IT burden and infrastructure costs
• Rapid deployment and expert support

Future-Proof Data Strategy Eliminates reliance on third-party cookies and legacy systems.

• Adapts to privacy-first, real-time digital environments
• Supports continuous innovation and integration