Celebrus Customer Data Management Cloud is a cloud-based customer data platform (CDP) designed to capture, contextualize, and activate first-party data in real time across all digital channels, devices, and domains. The platform provides a comprehensive, single customer view by resolving identities—even for anonymous users—without relying on third-party cookies or manual tagging. Celebrus enables organizations to collect and unify behavioral, interaction, and personally identifiable information (PII) data, supporting advanced segmentation, personalization, and predictive analytics. Its extensible data model processes and structures data in milliseconds, feeding downstream analytics, marketing, and decisioning systems. The platform is built for strict regulatory compliance, offering full data ownership and privacy controls, and integrates seamlessly with existing martech and analytics stacks via open APIs and batch connectors. Celebrus also features automated mobile data capture, self-service analytics, and real-time alerting, empowering organizations to deliver relevant, compliant, and personalized customer experiences at scale.

Key Features

Real-Time, First-Party Data Capture Captures and contextualizes all customer interactions across devices, channels, and domains in milliseconds.

• No tagging or third-party cookies required
• Complete, unrestricted data collection

Comprehensive Identity Resolution Builds a unified customer profile, including anonymous and cross-device users.

• Single customer view across all touchpoints
• Identity graphing and mapping

Extensible, Structured Data Model Delivers a pre-built, customizable data model for downstream analytics and decisioning.

• Supports multi-source data integration
• Processes data in 40 milliseconds

Automated Mobile Data Capture Captures complete customer journeys on mobile apps with a single API call.

• iOS and Android compatible
• No manual tagging needed

Self-Service Analytics Empowers users to access, analyze, and visualize data independently.

• Powered by Metabase
• Accelerates insights and decision-making

Open Connectivity & Integration Integrates with existing martech, analytics, and data warehouse platforms.

• API and batch connectors
• Vendor-neutral, plug-and-play

Built-In Compliance & Privacy Controls Ensures data privacy and regulatory compliance (GDPR, CCPA, etc.).

• Full data ownership and control
• Cookieless, anonymized data collection

Benefits

Unified Customer View Enables organizations to understand and engage customers with a complete, real-time profile.

• Improves personalization and targeting
• Supports omnichannel engagement

Instant, Actionable Insights Delivers data and analytics in milliseconds for rapid decision-making.

• Real-time segmentation and alerting
• Supports predictive modeling and AI

Reduced Complexity and Cost Eliminates manual tagging and reduces integration overhead.

• Simplifies data management workflows
• Lowers operational costs

Future-Proof Compliance Adapts to evolving privacy regulations and data deprecation trends.

• Maintains actionable insights without cookies or PII
• Ensures ongoing regulatory alignment