Overview

CDXP (Customer Data & Experience Platform) is an automotive-focused SaaS platform that unifies dealer and OEM customer data, resolves identities across sources, and activates that data to drive targeted messaging, automated lead response, and improved conversion throughout the car-buying and ownership journey. The platform combines identity resolution, equity mining, automated outreach, and analytics to reduce lost or hidden leads and increase measurable ROI for dealerships and partners.

Features and Capabilities

• **Data Unification & Identity Resolution: **CDXP ingests and consolidates customer records from CRM, DMS, website, service records, and third-party sources, then resolves duplicate or fragmented identities so dealerships have a single customer view.
• **Equity Mining & Audience Activation: **Automated equity-mining finds latent opportunities in existing records (owners, trade prospects, service shoppers) and activates those segments for targeted campaigns and personalized outreach.
• **AI-Driven Lead Response & Conversational Automation: **Patented AI supports lightning-fast, contextual follow-up (including multi-vehicle quotes and microsites), conversational SMS/chat, and automated nurture sequences that hand off to live agents when needed.
• **Omnichannel Messaging & Campaign Execution: **Orchestrates email, SMS, chat, social, and programmatic channels from the unified profile to deliver consistent, timely communications to shoppers and owners.
• **Inventory & Merchandising Integration: **Integrates with inventory feeds and merchandising tools so messages and ads reflect real, in-stock vehicles and up-to-date pricing.
• **Dealer & OEM Scale: **Built to support dealer groups and OEM partnerships with multi-location rollouts, role-based controls, and reseller/channel models. Platform scale is demonstrated by deployments to thousands of retailers and OEM integrations.
• **Reporting, BI & ROI Measurement: **Includes dashboards and analytics to track contact rates, conversions, campaign performance, and downstream sales attribution so dealers can measure ROI and optimize spend.
• **SaaS, Security & Support: **Delivered as a SaaS solution with enterprise controls, support services, and onboarding for clients of varying sizes; designed for automotive compliance and operational security.