CATAPULT Loyalty Suite is a fully integrated loyalty and marketing automation solution within the CATAPULT® retail ecosystem by ECRS. It enables retailers to deliver personalized, data-driven loyalty experiences without relying on third-party integrations. The suite includes modules such as LoyaltyBot™, Loyalty Points, Connect+Save™, and eCirculars, all designed to increase customer retention, basket size, and overall revenue. Retailers can automate promotions, reward programs, and email campaigns based on customer behavior, while maintaining full control over branding, data, and program parameters. CATAPULT Loyalty Suite is accessible via CATAPULT WebOffice™ and integrates seamlessly with other CATAPULT products like WebCart™ and Cognition™.

Features

• LoyaltyBot™:
  • Automated marketing campaigns triggered by customer events (birthdays, shopping patterns, profitability, etc.)
  • Email platform with drag-and-drop template builder and dynamic content
  • ePunch™ digital punch card rewards
  • BasketLift™ promotions to increase average transaction value
  • Customer group automation and segmentation
  • Hassle-free eCoupons with fraud prevention
• Loyalty Points Module:
  • Customizable point accrual and redemption system
  • Real-time updates and receipt visibility
  • Expiration control and loyalty reporting
  • Express rewards as points or dollar values
• Connect+Save™:
  • Self-onboarding at checkout lanes
  • Coupon clipping and account access from POS terminals
  • Accurate customer data collection for campaign targeting
• eCirculars:
  • Digital flyers emailed to customers or shared on social media
  • Enhances visibility and engagement with promotions
• Customer Onboarding:
  • Across multiple touchpoints with eligibility controls
  • High/low redemption limits and reporting tools

Benefits

• Boosts Revenue: Loyalty programs can increase sales by 15–25% annually.
• Improves Retention: Loyal customers spend 67% more than others.
• Streamlines Marketing: Automates campaigns and promotions based on real-time data.
• Enhances Customer Experience: Personalized rewards and seamless onboarding.
• Reduces Fraud Risk: Secure coupon and reward systems.
• No Third-Party Dependence: Fully native to CATAPULT, reducing complexity and cost.
• Flexible & Scalable: Suitable for single-store and multi-location retailers.
• Data Ownership: Retailers retain full access and control over customer data.