CARMA offers a comprehensive PR consultancy program designed to help organizations reimagine how they demonstrate the impact of their communications teams. Through a workshop-led approach, CARMA's senior consultants and experienced leadership team work closely with clients to understand their unique challenges, goals, and position on the measurement maturity ladder. The program aims to build a customized analysis framework that enables organizations to showcase the value of their PR efforts effectively.

Key Features

Tailored Analysis Framework CARMA develops a customized analysis framework specific to each client's needs

• Based on the organization's measurement maturity level
• Addresses unique communications challenges and goals

Experienced Consultancy Team Senior consultants and leadership team with extensive PR expertise

• Invest time to understand client's specific situation
• Provide guidance throughout the PR measurement journey

Comprehensive Support CARMA offers a wide range of services to enhance PR effectiveness

• Develop training materials for PR executives
• Deliver executive presentations to the board
• Help PR teams gain a seat at the table

Objective-Driven Approach Consultants work with clients to establish clear PR objectives

• Understand target audience
• Create objectives at all levels
• Plan effective measurement strategies

Benefits

Improved PR Measurement Helps organizations advance their PR measurement capabilities

• Move beyond vanity metrics
• Integrate data to tell a comprehensive story
• Demonstrate the full value of communications efforts

Enhanced Communication Impact Enables organizations to better showcase their PR team's effectiveness

• Reimagine how to demonstrate communications impact
• Empower communications teams to prove their value

Expert Guidance Access to experienced PR consultants throughout the process

• Benefit from years of industry expertise
• Receive tailored advice for specific PR challenges

Strategic Alignment Ensures PR efforts are aligned with organizational goals

• Create clear objectives for PR initiatives
• Plan measurement strategies that reflect overall business objectives