Personalized omnichannel campaigns for more sales

AI-based personalization for the market leader AI-based personalization for the MHow to design an effective website to increase sales without reducing margins? Online retailers often have to run campaigns manually and instinctively, which usually leads to average results that require improvement. Our solution uses big data analytics to automatically integrate personalized product recommendations into emails or send trigger emails to the right recipients at exactly the right time, resulting in leading personalization in the market.

Marketing automation Develop multi-stage campaigns with action- and event-based mailings tailored to different target groups and in fully automated mailing cycles.

• Lifecycle marketing made easy with drag & drop
• Sustainable, automated maintenance of customer relationships
• Effective dialogue marketing through personalized trigger emails
• Increased revenue through automated cross-selling and upselling campaigns

Omnichannel Reach your customers via different touchpoints with consistent messages, for example via…

• E-mail
• Print mailings
• SMS
• Mobile app push
• Web push

Features

• **Omnichannel-ready: **Play out consistent messages across your key marketing channels and get to know your customers better.
• **Individualized approach: **From personalized messages to multi-level, automated campaigns, you always ensure that your content is highly relevant.
• **Flexible triggers: **Include behavior-based triggers or events in your campaigns so that you reach your target groups at exactly the right moment.
• **Delivery time optimization: **Say goodbye to the “one size fits all” dispatch time. Use AI-supported send time optimization so that your email is waiting in the inbox of every recipient at the right time.
• **Smart campaigns: **Set up standalone campaigns that inspire your customers in no time at all.
• **Template kit: **Design appealing emails quickly and easily using a sophisticated modular system.
• **Deliverability preview: **Check your mailings in more than 80 clients for correct display.
• **Transaction mails: **Attractive transactional emails make you stand out in your customers' inboxes and draw attention to your company.
• **Push notifications for apps and web browsers: **Inform users quickly and effectively about news and offers
• **Vouchers: **Ensure happy customers - and higher sales - with individual incentives
• **Scalability: **Send your messages to millions of recipients with excellent deliverability.
• **Countdown timer: **Emphasize time-limited offers with animated countdown timers.
• **Post-click tracking: **Use comprehensive response data to optimize your communication individually for the needs of your target groups.
• **Campaign reporting: **Clear dashboards or in-depth analyses, you decide what you want to see.
• **Segmentation: **Inspire your customers with relevant communication.
• **CRM interface: **Optimizely Campaign can be connected to Microsoft Dynamics CRM and Salesforce CRM to synchronize data.
• **Performance dashboards: **Create your own customized dashboard to dig deep into your campaign data.
• **Web push: **Inform customers about news and offers directly in the browser.
• **Print mailings: **Integrate automated print mailings into your omnichannel campaigns to address customers in an even more targeted manner.