StackAdapt’s Campaign Planning tool is designed to help advertisers create, execute, and optimize programmatic advertising campaigns efficiently. The platform centralizes campaign planning and execution, allowing users to input parameters such as budget, goals, and geotargeting to generate forecasts and benchmarks. This ensures that campaigns are pre-optimized before launch, maximizing the effectiveness of ad spend. StackAdapt’s AI-powered insights help identify high-value audiences and predict campaign outcomes in real-time. The tool also includes features like the Ad Previewer, which allows users to see how their ads will appear across different sites and devices, and the Creative Studio, which helps tailor ad creatives to meet specific KPIs. With comprehensive analytics and reporting, StackAdapt enables advertisers to continuously refine their strategies and achieve their campaign goals.

Features

• Centralized Campaign Planning: Input parameters like budget, goals, and geotargeting to generate forecasts and benchmarks.
• AI-Powered Insights: Utilize real-time data and AI to identify high-value audiences and predict campaign outcomes.
• Ad Previewer: Preview how ads will appear across different sites and devices before launch.
• Creative Studio: Tailor ad creatives to meet specific KPIs with the help of creative strategists.
• Comprehensive Analytics: Access detailed reports and insights to refine strategies and optimize campaign performance.