Campaign Orchestration by WebEngage empowers marketers to create contextual and personalized customer conversations at scale. It provides a drag-and-drop editor for building complex automation workflows based on customer events, segmentation, and behavioral triggers. The platform facilitates real-time optimization by allowing users to split branches, experiment, and adjust journeys while they are active. It identifies the best channels for engaging individual users and automates targeted campaigns. Marketers can visualize user journeys, track performance in real-time, and gain actionable insights. The tool supports building omnichannel campaigns rapidly, offering hyper-personalization, a visual workflow editor, integration with over 10 engagement channels, multiple entry/exit triggers, tag-based analytics, and conversion tracking.

Features & Benefits

• Visual Workflow Editor: Enables easy creation of complex automation rules and user journeys through a drag-and-drop interface.
• Event-Based Automation: Allows creation of rules for user engagement triggered by customer interactions, segmentation changes, or churn indicators.
• Real-time Optimization: Facilitates splitting users into branches, experimenting, and optimizing workflows while campaigns are live.
• Omnichannel Engagement: Supports building campaigns across 10+ engagement channels for a cohesive customer experience.
• Hyper-personalization: Enables tailored messaging and experiences for individual customers at scale.