Campaign Manager 360 is a comprehensive ad management platform designed to streamline workflows and enhance cross-channel campaign performance. It integrates seamlessly with other Google products, such as Display & Video 360, Analytics 360, and Search Ads 360, to provide holistic insights and optimize media strategies.

Key Features

• Comprehensive Measurement: Provides built-in attribution, reporting, and automated third-party verification for transparency in paid media.
• Streamlined Workflow: Native integrations with Google products enable faster collaboration between media, creative, and analytics teams.
• Centralized Ad Serving: Manages video and display ads across web, apps, YouTube, and emerging environments like connected TV.
• Flexible Ad Management: Offers direct integrations with third-party tools for customized campaign management and measurement.

Benefits

• Enhanced Insights: Integrates with other Google solutions to provide a full picture of campaign performance and customer journey.
• Efficiency: Streamlines ad management processes, reducing time spent on setup and reporting.
• Flexibility: Allows for flexible ad management choices through third-party integrations.