Onclusive's Campaign & Brand Evaluation service is a comprehensive solution that helps organizations capture and understand the full impact of their communications campaigns. It combines human expertise with artificial intelligence to evaluate brand resonance, media perception, and campaign performance against targets. The service integrates various data sources to provide insights on campaign outputs and their real-world impact.

Key Features

Personal review and assessment Expert analysis of media coverage

• Human evaluation of each piece of coverage
• Qualitative analysis across print, online, broadcast, and social media channels

Automated insights AI-powered analysis of media tone

• Global sentiment analysis for earned media coverage
• Automated insights to improve communications strategies

Advanced metrics Comprehensive set of outcome-driven metrics

• Power of Voice™ metric combining relevance, authority, repetition, and sentiment
• PR Analytics to measure website traffic from PR efforts

Benefits

Comprehensive campaign evaluation Holistic assessment of campaign performance

• Comparison against targets and previous campaigns
• Identification of weaknesses and gaps in coverage

Data-driven decision making Insights to improve communications strategies

• Identification of effective topics and content
• Discovery of unexpected insights and emerging themes