CallRail enables businesses to understand which marketing efforts are driving phone calls and text messages. It helps users attribute calls and text messages to the campaigns that generate them, providing insights into marketing performance. The software offers features such as custom menus and call routing, ensuring callers reach the right person. It also includes conversation intelligence that analyzes calls for keywords, generates transcripts, and qualifies leads, allowing teams to focus on sales. CallRail provides visitor-level tracking to understand a lead's journey before the call and offers reporting on call metrics and team performance. The platform helps users reduce cost-per-lead, decrease missed opportunities, and improve call-lead-to-close rates. It is designed to be easy to set up and use, with customizable packages to suit every team's needs.

Features & Benefits

• Call Tracking & Attribution
  • Tracks calls and text messages, attributing them to specific marketing campaigns to measure ROI.
• Conversation Intelligence
  • Analyzes calls for keywords, generates transcripts, and qualifies leads to improve sales focus.
• Lead Qualification
  • Tags, qualifies, and prioritizes leads automatically.
• Reporting & Analytics
  • Provides detailed reports on call metrics, campaign performance, and team performance.
• Visitor-Level Tracking
  • Tracks a lead's journey before the call, providing insights into the entire marketing funnel.
• Form Tracking
  • Measures and responds to web forms, providing insights into lead activity.
• Convert Assist
  • Turns sales conversations into actionable next steps, follow-up messages, and coaching.