CallerDNA by Revenue.io is an AI-powered call tracking and routing solution specifically designed for Salesforce users, aiming to accelerate inbound call revenue. It provides comprehensive visibility by connecting call outcomes directly to the sales pipeline, allowing organizations to understand which marketing campaigns convert, which sales representatives close deals, and which calls generate the most revenue. The platform serves as an end-to-end sales solution, trusted by leading revenue teams to optimize their inbound call processes.

The solution automatically captures 100% of inbound call data and logs it directly into Salesforce, integrating seamlessly with Salesforce campaigns and virtually any field or object. This ensures a complete and accurate record for every interaction. CallerDNA empowers sales representatives with real-time prospect intelligence, including campaign context and interaction history, enabling them to respond faster and convert more inbound callers into customers. Furthermore, it offers smart routing capabilities using easy-to-use drag-and-drop IVR and advanced routing rules to ensure calls are directed to the most appropriate representative based on skills, availability, or lead source, thereby improving call handling efficiency and response times. It also uniquely enforces rep responsiveness, allowing managers to measure time-to-response for missed calls.

CallerDNA provides detailed marketing performance insights by tracking the source of every inbound call across online and offline channels, including platforms like Google Ads, LinkedIn, Yelp, and Instagram. This allows businesses to discover which marketing investments drive the most valuable inbound calls and sales-ready leads. The solution is scalable across an entire organization, supporting not only inbound call performance but also integrating with outbound prioritization, conversation intelligence, and call coaching tools, making it a comprehensive tool for revenue generation and sales optimization.

Features & Benefits

• Comprehensive Call Tracking & Marketing Attribution: Tracks the source of every inbound call from any online or offline marketing campaign, providing detailed insights into which investments drive valuable calls, leads, and revenue.
• Automated Salesforce Data Capture: Automatically captures and logs 100% of inbound call data directly into Salesforce, integrating with campaigns and virtually any Salesforce field or object for complete pipeline visibility.
• Smart Inbound Call Routing: Routes inbound calls to the right sales representatives using easy-to-use drag-and-drop IVR, smart routing rules, and Automatic Call Distribution (ACD), ensuring faster response and better call handling.
• Enhanced Sales Conversion & Rep Productivity: Empowers sales reps with real-time prospect intelligence, including campaign context and interaction history, to convert more inbound callers into customers. It also enforces rep responsiveness by measuring time-to-response for missed calls.
• Plug-and-Play Salesforce Integration: Offers a #1-rated, native, plug-and-play integration with Salesforce, allowing quick setup and compatibility with Salesforce campaigns and objects.
• Scalable Revenue Platform: Provides a scalable solution for inbound call performance across an entire organization, integrating with outbound prioritization, conversation intelligence, and call coaching tools.