Helping you make more good calls

Use call tracking to see which campaigns, channels, and keywords make customers pick up the phone and buy so you can make better calls when deciding where to invest

Nail marketing attribution with call tracking

Phone call tracking enables you to connect the customer journey to that call, giving you the insight you need to make sure you invest your budget in the things that work.

• Eliminate budget waste, lower cost per lead (CPL), and maximise return on ad spend (ROAS)
• Improve performance across PPC, SEO, and Paid Social
• Report your true return on investment (ROI) and claim the credit you deserve

How does call tracking software work?

Tracking phone calls is vital for analysing which marketing activities are making customers pick up the phone. Phone call tracking works by enabling you to assign unique tracking numbers to your marketing campaigns. When a customer picks up the phone, you’ll be able to see which activity led to the call. Having this information makes it easier for you to sell more, streamline operational processes, and  optimise marketing budgets. That’s why Infinity’s cloud-based call tracking solution is an important tool in the tech stack for marketing, sales, customer service, and contact centres.

The Infinity call tracking platform

Infinity call tracking makes it easy to see which campaigns, channels, and keywords lead to calls. You'll also be able to pinpoint when people get in touch so you can make sure there's always somebody on hand to answer.

Integrating call tracking into your tech stack

We've developed over 45 integrations with some of the world's leading tech providers. We work with businesses specialising in everything from behavioural analytics, bid management, and customer journey optimisation, to CRM, contact centre technology, and various other systems.

Why use call tracking?

For a lot of businesses, phone calls are still an important part of the customer journey. Whether you’re in the travel industry, or work in utilities, being able to see what drives sales calls will massively help in optimising the end⁠-⁠to⁠-⁠end customer experience.

The best call tracking software for global businesses

Because we work with global businesses, we’ve made sure our product is available in over 75 territories worldwide. This means you’ll understand how inbound calls are coming into your business from all over the world. We provide trusted local numbers, so you’ll see which marketing campaigns are performing well and driving sales in specific geographies.

Outbound phone call tracking

Track the calls you make as well as the ones you receive. With Infinity, you can track all the sales calls that come in and go out of your business. With outbound call tracking, you can prevent missed calls and callbacks from blowing holes in your attribution. Unlock a larger source of insight and help agents better understand a caller's journey before they pick up the phone. The result? Conversion rates go up, and so does closed⁠-⁠won revenue.