Selling to committees isn’t new. Automating your Buying Group motion within your CRM is. Scale what your best sales reps do naturally.
Vendor
LeanData
Company Website
Buying Groups by LeanData is a CRM-native solution designed to automate and scale the complex process of selling to buying committees. While selling to groups isn’t new, LeanData’s platform transforms this motion into a structured, automated, and scalable process. It enables revenue teams to unmask individual players, track their signals, and convert action into traction—ensuring no buyer falls through the cracks. Powered by AI and integrated directly into Salesforce, Buying Groups helps organizations identify roles, visualize journeys, and engage stakeholders with precision. It’s trusted by Fortune 500 enterprises to operationalize their go-to-market (GTM) strategy and drive meaningful conversions.
Features
- Easily Create Buying Groups
- Automatically identify and assign personas to buying group roles
- Create and update groups using logic based on product, business unit, geography, or other attributes
- Seamlessly pass ownership from Marketing to Sales
- Convert Buying Group Members into Contact Roles in CRM
- Track Signals Every Step of the Way
- Visualize complex journeys for every Buying Group
- Evaluate intent and buying signals before and after Opportunity creation
- Identify missing members and engage them in the buying cycle
- Understand individual interactions to accelerate deals
- Convert Action to Traction
- Provide reps with full context of marketing and sales interactions
- Highlight which signals and touchpoints matter most
- Engage stakeholders who influence deal outcomes
- Strengthen relationships to improve win rates
Benefits
- Improved Sales Efficiency
- Automate manual processes and reduce time spent identifying stakeholders
- Ensure complete coverage of all buying roles in the committee
- Enhanced Buyer Engagement
- Target marketing efforts based on missing personas
- Personalize outreach with full visibility into buyer interactions
- Accelerated Deal Velocity
- Prevent key buyers from being ignored
- Equip reps with actionable insights to move deals forward faster
- Scalable GTM Execution
- Operationalize buying group strategy across business units and geographies
- Align Marketing and Sales with seamless handoffs and shared visibility
- Enterprise-Grade Reliability
- Trusted by Fortune 500 companies for business transformation
- Built on LeanData’s proven orchestration infrastructure