Buying Groups Blueprint is LeanData’s strategic framework designed to help organizations build a strong data foundation for their buying group go-to-market (GTM) strategy. It enables revenue teams to define the economic rationale for adopting a committee-focused sales approach, understand their complete audience, uncover buyer influence, and identify winning patterns across opportunities. This blueprint supports the transformation to an opportunity-centric GTM motion by helping teams uncover the data that justifies the shift, establish baseline metrics, and develop a strategy built on buyer signals and CRM insights. It empowers organizations to connect disparate personas, analyze CRM data, and craft winning strategies based on historical sales patterns.

Features

• Define the Economic Rationale
  • Build the business case for buying groups
  • Determine the impact and ROI of buying group transformation
  • Establish baseline metrics for rollout and ongoing measurement
  • Develop a strategy grounded in data
• Understand Your Buyers
  • Discover your complete audience across opportunities
  • Connect disparate people and personas influencing deals
  • Analyze CRM data to uncover trends and key moments
  • Map contacts to personas for actionable insights
• Uncover Buyer Influence
  • Reveal which buyers were involved in past deals and how
  • Demonstrate persona influence on sales outcomes
  • Identify buying committee patterns across opportunities
  • Export and analyze buying group data in BI tools
• Identify Winning Patterns
  • Leverage historical sales data to identify key buying group roles
  • Assess influential touchpoints and personas
  • Build data-driven buying groups to enhance GTM strategy

Benefits

• Strategic Clarity
  • Justify the shift to buying groups with data-backed rationale
  • Align stakeholders around a measurable transformation plan
• Audience Visibility
  • Gain full visibility into all personas influencing deals
  • Connect marketing and sales signals to buyer journeys
• Revenue Impact
  • Understand how individual buyers affect opportunity outcomes
  • Optimize engagement strategies based on proven patterns
• Operational Readiness
  • Build a scalable, opportunity-centric GTM strategy
  • Enable teams to act on buying group insights with confidence
• Data-Driven Execution
  • Use CRM and BI tools to analyze and refine buying group strategies
  • Continuously improve GTM performance with actionable intelligence