BrightLocal provides an integrated suite of local SEO tools designed to help businesses and agencies manage and improve their online presence in local search results. The platform offers capabilities for tracking search rankings, auditing SEO performance, managing business listings, building citations, and handling online reviews. It is designed for both single-location businesses and agencies managing multiple clients or locations, providing customizable reporting, lead generation tools, and scalable management features for multi-location enterprises.

Key Features

Local Rank Tracking Monitor local search rankings with high accuracy for specific locations.

• Pinpoint ranking data for neighborhoods, towns, or cities
• Uncover opportunities to improve local search visibility

SEO Auditing Analyze local SEO performance against key ranking factors.

• Identify technical and content issues quickly
• Benchmark against competitors

Listings Management Manage and update business information across directories and map apps.

• Ensure consistent NAP (Name, Address, Phone) data
• Push updates to multiple platforms simultaneously

Citation Builder Build and manage citations to boost online visibility.

• Submit business data to directories and aggregators
• Pay-as-you-go pricing for citation campaigns

Reputation Management Monitor and respond to customer reviews across platforms.

• Aggregate reviews from major sites
• Customizable review widgets for websites

Agency Tools Features tailored for agencies and multi-location businesses.

• White-label dashboards and reports
• Lead generation widgets
• Client access controls

Scalable Location Management Handle SEO and reputation for hundreds or thousands of locations.

• Aggregate reporting across locations
• Dedicated enterprise support

Benefits

Improved Local Search Performance Enhance visibility and attract more local customers.

• Higher rankings in local search results
• Increased website traffic and leads

Efficient Multi-Location Management Streamline operations for agencies and large brands.

• Centralized dashboard for all locations
• Automated reporting and alerts

Better Online Reputation Proactively manage and leverage customer reviews.

• Build trust with prospective customers
• Quickly address negative feedback

Time and Cost Savings Automate routine local SEO tasks and reporting.

• Reduce manual work for teams and agencies
• Affordable pricing for businesses of all sizes