Brightcove Marketing Studio is a powerful video streaming and marketing platform designed for marketers. It enables businesses to create, manage, and distribute video content across various channels, integrate with existing marketing tools, and gain valuable insights into audience behavior and content performance.

Key Features

Video Content Management Centralized platform for managing video libraries

• Easy ingestion of new content
• Editing and metadata modification capabilities

Cross-Platform Integration Seamless connection with marketing technology stack

• Integration with CMS, CRM, MAP, and e-commerce platforms
• Social media platform integration

Interactive Video Elements Enhance viewer engagement with interactive features

• Polls and quizzes
• Clickable CTAs
• Chapter markers

Live Streaming Real-time audience engagement capabilities

• Host live streams
• Clip and share live content on social channels

Analytics and Insights Comprehensive data on video performance

• Track views, watch time, and engagement
• Analyze viewer demographics
• Monitor video influence on leads and sales

Benefits

Enhanced Marketing Effectiveness Improve marketing strategies with video

• Drive awareness across multiple channels
• Create branded video destinations
• Personalize content with interactive elements

Streamlined Workflow Efficient video marketing processes

• Centralized content management
• Easy integration with existing tools
• Controlled access for team members

Data-Driven Decision Making Optimize video strategies with insights

• Track campaign performance
• Analyze audience behavior
• Make informed marketing decisions

Scalable and Secure Enterprise-grade video solution

• Emmy Award-winning broadcasting features
• Robust security measures (DRM, encryption, access controls)
• 24/7 global support