Brightcove Audience Insights is a comprehensive data analytics solution designed for video businesses. It provides a unified view of video data, offering deep insights into audience behavior, engagement, and performance across various distribution channels. This tool enables companies to make data-driven decisions, optimize their content strategy, and ultimately increase their audience lifetime value.

Key Features

Unified Data View Consolidates video data from multiple sources into a single, accessible platform

• Harmonizes data from various channels and partners
• Provides easy access for all teams across key metrics

Audience Segmentation Enables creation of targeted audience segments for personalized marketing

• Segments based on viewer status, tenure, device, and engagement level
• Integrates with marketing systems and CRMs for automated outreach

Performance Analytics Offers detailed insights into content and distribution partner performance

• Reveals engagement metrics and viewer frequency
• Provides reports on third-party app stores and distribution effectiveness

Benefits

Data-Driven Decision Making Empowers businesses to make informed choices based on comprehensive analytics

• Increases understanding of audience behavior and preferences
• Helps identify successful content and areas for improvement

Revenue Growth Facilitates strategies to increase audience lifetime value and overall revenue

• Enables targeted marketing campaigns to reduce churn
• Identifies opportunities for content optimization and audience expansion

Operational Efficiency Streamlines data analysis and reporting processes across the organization

• Saves time and resources with automated data consolidation
• Improves communication with customizable dashboards for different stakeholders