Red Sift Brand Trust is a comprehensive solution designed to safeguard an organization's brand reputation and digital assets from the escalating threat of domain impersonation and brand attacks. Attackers frequently register domains that mimic legitimate brands, operating outside the victim's control and expanding the attack surface for phishing, fraud, and reputational damage. Statistics show a significant rise in such attacks, with many organizations facing domain spoofing and a high percentage of lookalike domains having active email services. The software offers security teams critical visibility into these lookalike domain attacks across the internet, proactively identifying threats before they can impact revenue, reputation, or customer trust. It helps prevent liability and fraud by identifying live lookalikes sooner, minimizing the window of risk. Red Sift Brand Trust streamlines operations by auto-assessing lookalikes and filtering out false positives, thereby eliminating manual threat review and surfacing only actionable threats. Furthermore, it aids in protecting an organization's digital footprint by finding and securing shadow IT and overlooked domains that might otherwise be exploited. The platform also plays a crucial role in stopping phishing and Business Email Compromise (BEC) by blocking exact-domain spoofing and shutting down deceptive lookalikes from a unified interface. The process involves three phases: Detect, Analyze, and Take Action. It uncovers lookalike domains by scanning up to 150 million domains daily, surfacing deceptive matches that other tools might miss, from exact replicas to subtle visual spoofs. This provides real-time visibility into active and emerging impersonation threats.

Features & Benefits

• Proactive Threat Detection
  • Uncovers lookalike domains across the internet before they are weaponized, scanning millions of domains daily for exact matches and subtle visual spoofs.
• AI-Powered Triage & Classification
  • Automates the assessment of lookalikes, filtering out false positives and surfacing only threats requiring action, using an AI agent to classify complex cases.
• Advanced Visual Impersonation Detection
  • Identifies logo abuse, executive images, and branded content even when distorted or obfuscated, enhancing detection capabilities.
• Shadow IT & Asset Discovery
  • Extracts WHOIS, SSL, MX, and other metadata to identify forgotten or unowned infrastructure tied to the brand, securing overlooked digital assets.
• Dynamic Threat Scoring
  • Provides instant clarity with a continuously updating risk model that incorporates signals like logos, faces, keywords, industry tags, and email readiness.
• Automated Takedown Package Generation
  • Bundles rich evidence instantly to accelerate response from partners or registrars, streamlining the process of removing malicious domains.