GWI Brand Tracking is a service designed to provide actionable insights into brand perception and performance. It uses comprehensive data analysis to help businesses understand how their brand is perceived in the market and make informed strategic decisions.

Key Features

Brand Presence Measurement Tracks various metrics to understand brand presence.

• Measures unprompted and prompted recall
• Analyzes brand salience and logo recognition

KPI and Funnel Metrics Tracking Visualizes key performance indicators and funnel metrics.

• Maps out KPIs
• Provides a clear overview of performance

Detailed Interaction Analysis Examines interactions to shape brand perception.

• Measures identity, personality, and behaviors
• Uses machine learning for in-depth analysis

Benefits

Improved Brand Management Enhances the ability to manage and optimize brand strategy.

• Identifies strengths and weaknesses
• Guides investment decisions

Enhanced ROI Tracking Tracks the return on investment for brand activities.

• Measures impact of brand exposure
• Optimizes marketing efforts