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Brand Power Ranking ReportOPIS

Track retail fuel brand performance for traditional gas brands, c-stores, and retail chains with comprehensive data and key measurements.

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Vendor

OPIS

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Company Website

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The Brand Power Ranking Report provides comprehensive retail fuel brand performance data for traditional gas brands, convenience stores, and retail chains. It offers insights into margins, volumes, efficiency, and competitor pricing data spanning the past three years, enabling smarter business decisions and increased fuel sales. The report tracks market share, outlet share, efficiency, and competitor price differentials based on fleet cards and foot traffic. It also reveals how brands price retail fuel versus direct competitors and provides average wholesale pricing plus average margin per gallon. Discover which brands rank supreme in profits, efficiency, market share, margins, store growth, and property value. The report also offers brand demographics, including customer base insights and an overview of brand size, footprint, and growth over the past two years. Estimated gallons sold by brand and profits based on volume and margin data are also included.

Features:

  • Market Share: Track market share, outlet share, efficiency and competitor price differentials based on fleet cards and foot traffic (cell phone pings).
  • Pricing and Margins: Discover how brands price retail fuel versus direct competitors. Get average wholesale pricing plus average margin per gallon.
  • Brand Power Scores: Find out which brands rank supreme in profits, efficiency, market share, margins, store growth, highest property value and more.
  • Brand Demographics: Discover a brand’s customer base from local demographics. Plus get an overview of brand size, footprint and growth from the past two years.
  • Volumes and Profits: See how many estimated gallons are sold by brand. Discover estimated profits based on comparing a brand’s volume data to its margins. Exclusive data not found anywhere else.
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