Focus Your Product Strategy Like Never Before

Optimize brand performance with data-driven insights, forecasting, and real-time post-launch analytics.

How It Works

Analyze HCO and HCP behavior, forecast brand performance, and harness post-launch surveillance to iterate strategy based on real-time data.

Step 1: Identify Providers

Construct nuanced HCP and HCO cohorts using real-world behaviors, patient volume, prescribing patterns, and therapy adherence trends.

Step 2: Get the Full Picture

Visualize clinical behavior quickly to tailor salesforce optimization and monitor brand and competitor performance.

Step 3: Boost Your Field Team Performance

Use real-world evidence to power strategies to monitor, optimize, and adapt outreach strategies to meet the changing needs of clinicians and patients.

The Iris Advantage

Complete Clinical Encounters

Identify healthcare providers who are actively treating eligible patients and have the biggest impact on standards of care in your therapeutic area.

Patient-Centric Specificity

Analyze market share and understand competitor behavior by the number of actual patients within a given indication instead of just the number of treatments prescribed.

Precision Insights

Understand key metrics for product performance, including competitive share, changes in Rx volume, patient eligibility, and prescribing behaviors.

Active Optimization

Monitor market changes post-launch to identify new opportunities for improving HCP utilization and find new, relevant sales regions and clinicians to target.