Overview

DISQO Brand Lift delivers precise, cross-platform measurement of advertising effectiveness by combining deterministic ad exposure data with first-party consumer sentiment. It compares exposed vs. control groups at the person level—without relying on cookies or IDs—to provide insights into awareness, familiarity, favorability, and purchase intent. Backed by normative benchmarks and always‑on reporting, the solution empowers marketers to optimize campaigns in real time with confidence.

Features and Capabilities

• **Cross‑Channel Deterministic Measurement: **Tracks ad impact across digital, social, CTV, linear TV, radio, print, OOH, and more, eliminating blind spots
• **Control vs. Exposed Experimental Design: **Constructs matched cohorts to ensure unbiased lift analysis by comparing exposed audiences against appropriate control groups
• **Attitudinal & Behavioral Integration: **Measures traditional brand metrics (awareness, favorability, intent) alongside post-exposure behaviors (search, visits, shopping)
• **Privacy-Safe, Cookie-Free Approach: **Utilizes first-party opted-in consumer data and identity-based tracking, future‑proof in a privacy-centric landscape
• **Always-On Dashboard & Reporting: **Real-time campaign performance dashboards with granular insights into channel, placement, creative, and segment lift
• **Normative Benchmarking: **Compares your campaign lift metrics (e.g., brand favorability +3 pt) against industry averages from thousands of campaigns
• **Expert Guidance & Support: **Offers both self-service platforms and dedicated customer success teams to assist brands, agencies, media, and researchers