Overview

Brand Impact by Constructor Tech is an advanced machine-intelligence analytics service designed to measure, quantify, and report the value of brand exposure during sports event broadcasts. It uses broadcast footage and digital media data to identify and evaluate brand visibility, then calculates a Brand Impact Score (BIS) based on the quality, duration, and prominence of each brand appearance. The solution delivers detailed analytics that enable teams, sponsors, and rights holders to evaluate sponsorship ROI quickly and accurately after an event. By converting exposure into measurable performance metrics, Brand Impact helps organizations optimize sponsorship strategies, maximize visibility, and improve future placement decisions.

Features and Capabilities

• **Brand Impact Score Calculation: **Calculates a Brand Impact Score (BIS) using machine intelligence that evaluates both how long and how prominently a brand appears in broadcast footage. The score reflects visibility quality, including screen position, size, clarity, and context, enabling objective comparison across brands, matches, and seasons.
• **Multi-Channel Exposure Analysis: **Analyzes brand visibility across multiple media channels, including live TV broadcasts, streaming platforms, and digital clips. This enables stakeholders to see where the brand appeared most, how exposure differed by channel, and which media formats delivered the highest impact.
• **Real-Time or Near-Real-Time Reporting: **Delivers fast analytics immediately after an event, enabling stakeholders to react quickly to performance results. Reports can be generated shortly after broadcast, supporting rapid decision-making for ongoing campaigns, upcoming fixtures, and live sponsorship activation.
• **Quantitative Sponsorship ROI Insight: **Transforms exposure data into measurable ROI insights by linking brand visibility to sponsorship value. It allows sponsors to understand the monetary and marketing impact of placements, compare investment effectiveness, and justify sponsorship budgets with quantifiable evidence.
• **Sports-Focused Optimization: **Designed specifically for sports environments, it accounts for the unique dynamics of live events such as changing camera angles, match pacing, and venue branding. It helps rights holders and sponsors identify the most effective placements, timings, and content formats for maximizing audience exposure.
• **Comprehensive Performance Metrics: **Provides detailed breakdowns of brand appearance, including total screen time, frequency of exposure, prominence levels, and contextual relevance. These metrics enable deeper analysis of brand performance and allow teams to identify patterns and improvement areas.
• **Enhanced Sponsorship Strategy Support: **Supports long-term sponsorship planning by enabling stakeholders to compare placements, evaluate activation tactics, and optimize future strategies. The tool helps marketing teams refine sponsorship packages, negotiate better deals, and improve alignment between brand goals and broadcast exposure.