Borong is a cloud-based B2B wholesale marketplace and SaaS platform headquartered in Kuala Lumpur, Malaysia, designed to modernize and digitize the wholesale and supply chain industry across Southeast Asia. The platform connects independent retailers, suppliers, distributors, and brands, enabling them to buy and sell products in bulk, manage inventory, process orders, and handle payments within a unified digital environment. Borong’s data-driven tools help retailers discover best-selling products and suppliers manage customer relationships more efficiently. The solution aims to increase product accessibility, transparency, and convenience, supporting the growth of SMEs by bridging real-time connectivity gaps in the region’s retail supply chain. Borong offers both a marketplace for sourcing products and SaaS solutions for brands and suppliers to launch their own closed-loop B2B eCommerce portals, along with supporting services for digital transformation.

Key Features

Unified B2B Marketplace Connects retailers and suppliers for bulk buying and selling.

• Access to millions of wholesale products
• Digital procurement and sourcing tools

SaaS-Enabled Platform Provides software solutions for inventory, order, and payment management.

• Supplier portals for customer database and order processing
• Retailer tools for inventory discovery and management

Data-Driven Matching Optimizes connections between retailers and suppliers.

• Intelligent product and supplier recommendations
• Analytics for stock selection and business outcomes

Digital Transformation Services Supports wholesalers and manufacturers in going online.

• Onboarding, training, and support for digitalization
• Customizable eCommerce portals for brands and suppliers

Buy Now, Pay Later Flexible payment options for retailers.

• Deferred payment to help retailers manage cash flow

Benefits

Operational Efficiency Streamlines wholesale processes and reduces manual work.

• Saves time and money for retailers and suppliers
• Automates inventory and order management

Transparency and Accessibility Improves visibility and access to products and suppliers.

• Real-time connectivity and product discovery
• Supports SME growth and market expansion

Scalability and Flexibility Adapts to businesses of all sizes and needs.

• Suitable for small, medium, and large enterprises
• Flexible payment and procurement options

Enhanced Supplier-Retailer Relationships Facilitates better communication and business outcomes.

• Data-driven insights for improved decision-making
• Centralized management of customer relationships