Eliminate friction at checkout. Increase checkout conversion rates and order frequency with passwordless checkout.
Vendor
Olo
Company Website



Overview
Olo Borderless is a seamless guest account and checkout functionality designed to eliminate friction at checkout and enhance the guest experience. By enabling passwordless checkout, Olo Borderless increases conversion rates and order frequency, providing a streamlined and secure online ordering experience. This platform is essential for restaurants looking to boost direct orders, improve guest satisfaction, and drive profitable growth.
Features
Increase sign-ins and security
Give guests the ability to securely save their contact, delivery, and payment information on file for faster checkouts. On subsequent orders from any of your locations, guests can simply input their email or phone number and verify their identity using a one-time code to complete their transaction.
Improve cart conversion
Brands experience a 7.5% increase in checkout conversion rate when guests use Borderless to check out vs. guests who sign in with a password or check out as a guest. Decrease cart abandonment and boost guest satisfaction by eliminating the need to create an account, recall a password, and manually input credit card information with each purchase.
Tap into a growing Borderless network of guests
Millions of guests have already created Borderless accounts and enjoy passwordless checkout at any restaurant in the Borderless network—even if it’s their first time at that brand or location. Borderless will recognize their account from the guest’s email address or phone number, send a code to their phone to sign in, then auto-fill their contact, payment, and delivery information. It’s seamless for guests and lets brands drive more profitable traffic by providing more streamlined access.
Offer passwordless checkout to loyalty members
Borderless works with existing loyalty programs, enabling guests to easily sign in and earn or redeem rewards without having to enter a password. That means as you convert guest checkouts into Borderless users, those Borderless users can become loyalty users.