BLUEcloud Visibility is a cloud-based solution designed to make library resources discoverable on the open web by converting traditional MARC catalog records into linked data formats that are accessible to major search engines like Google and Bing. This process enables library holdings, which are typically invisible to web searchers, to appear in search engine results, allowing users to find and access library materials directly from standard web searches. The platform pairs catalog data with physical library locations, enabling geo-location so that users see results relevant to their local library. BLUEcloud Visibility is built in partnership with Zepheira and is part of the broader BLUEcloud suite, integrating seamlessly with SirsiDynix’s library management systems. The solution is designed to increase library relevance, drive more traffic to library catalogs, and support the transition to linked data and BIBFRAME standards for improved interoperability and future-proofing of library metadata.

Key Features

Linked Data Transformation Converts MARC records to linked data (BIBFRAME) for web discoverability.

• Makes library holdings visible to search engines
• Supports modern metadata standards

Search Engine Integration Ensures library resources appear in Google, Bing, and other search results.

• Catalog items can be found via standard web searches
• Increases reach beyond traditional library users

Geo-location and Local Relevance Pairs catalog data with physical library locations.

• Users see results for their nearest library
• Supports community engagement

Analytics and Reporting Tracks visibility, impressions, and user engagement.

• Provides data on catalog traffic and user behavior
• Supports ongoing optimization

Consortium and Multi-library Support Designed for single libraries or consortia.

• Scalable for networks and shared systems
• Library-centric updates for improved search relevance

Benefits

Increased Library Visibility Expands the audience for library resources.

• Reaches users who start searches on the open web
• Drives more traffic to library catalogs

Improved User Access Simplifies discovery and access to materials.

• Users find library items alongside commercial sources
• Reduces barriers to library use

Future-proof Metadata Supports transition to linked data and BIBFRAME.

• Enhances interoperability with other systems
• Prepares libraries for evolving web standards

Community Engagement Connects libraries with local and online communities.

• Geo-location ensures local relevance
• Promotes library services to new audiences