The Software Platform for Fundraising Marketing at Scale.

We’ve got your bases covered. Blackbaud Luminate Online offers everything you need to acquire more constituents, build online fundraising campaigns, and nurture sustainable donor relationships:

• Dynamic email campaigns automatically personalized with content tailored to your donors’ interests and automated reactivation campaigns keep your relationships strong
• Easy-to-use email editor, list management, deliverability optimization, and A/B testing make campaign management smooth
• Embedded donation forms on your website, and other creative campaigns to engage new donor networks
• Process a high volume of online donations without fear of crashing from a trusted, secure, and PCI compliant provider

Automate, personalize… and watch your revenue grow. With the tools to nurture your audience at scale, you’ll build stronger relationships across the donor journey:

• Automate your sustainer program by identifying targets, sending the right call-to-action, processing the first and subsequent sustainer gifts, and enabling user self-serve to manage recurring gifts
• Automate your welcome series, upgrades, stewardship, or any other series to nurture your donors outside of fundraising appeals
• Personalize donation forms with your donors’ contact information and previous donation amounts, so you don’t leave money on the table
• Automatically recommend suggested donations based on an individual’s giving history

Better data quality, better results. Blackbaud Luminate Online integrates your fundraising data with your marketing campaigns in near real-time.

• Hone mass fundraising and marketing campaigns with the latest online response and user behavior plus historical interactions and queries from your fundraising system of record
• Get more useful data out of each interaction with better capture, tracking, and usage of online engagement, response, and behavior
• Let your donors self-serve by sharing preferences, interests, and opt-outs

Integrated events? Check! Run more efficient event marketing, registrations, and communications, as well as peer-to-peer fundraising events with seamless Blackbaud TeamRaiser® integration.

• Advanced event marketing tools like built-in email automation and segmentation help to spread the word
• Personalized fundraising tools for your peer-to-peer event participants to share their efforts, track their progress and stay connected to you
• Automated coaching and mobile app gamification to help your peer-to-peer event participants raise more

Features

• Dynamic Email Campaigns: The platform allows you to create personalized email campaigns tailored to your donors’ interests, enhancing engagement and retention.
• Integrated Fundraising Data: It integrates your fundraising data with marketing campaigns in near real-time, providing better insights and improving campaign effectiveness.
• Automated Workflows: You can automate various processes, such as welcome series, upgrades, and stewardship, to nurture donor relationships outside of fundraising appeals.
• Embedded Donation Forms: The system supports embedded donation forms on your website, making it easy for donors to contribute directly.
• Event Management: Blackbaud Luminate Online includes tools for efficient event marketing, registrations, and peer-to-peer fundraising events, with seamless integration with Blackbaud TeamRaiser.