BizCampaign

Data Analytics Driven Iterative Theme Campaigns This tool provides customers the ability to run iterative theme based email campaigns. The first step of the campaign is to understand and configure customer’s business ecosystem, understand the solutions and current customer studies. This helps to arrive at the potential themes to run the campaign on and finalize the target profile. Once the target profile (Geography, Industry, Business Solution, Size, Title) is finalized, the tool helps to extract the contact data from its own sales intelligence repository BizKart which has 20 mn contact database. The messaging templates are available for different industries, solutions and personas. These can be customized adding any links to track the clicks. The next step is to execute the campaign by setting the message template, add a click link, set up a follow up frequency and schedule the whole campaign. The analytics module gives analysis on the data as well as responses. The reports help you ensure that the data on which the emails are sent is exactly as per the target profile. The response reports help you analyze which titles are responding, which functions are clicking more and which message is working better. This will help you with refining the target profile and message in the next iteration. The tool helps you with complete ISAAC (Initiate Set-up Act Accelerate and Cruise) workflow of the iterative theme based email campaigns. With this workflow based data driven campaign tool you don’t have to invest on any data, tool or people. You get the email campaign best practices, data, campaign tool, messaging templates, anti-spamming best practices and inside sales support all included in the assisted service model.